Getting In Shape Is Easier Than You Think, Stop Making It Harder.

If 90% of Your Meals Looked Like This…

• Eggs, berries, yogurt for breakfast

• Meat, salad, avocado for lunch

• Protein, potatoes, veggies for dinner

You’d be healthier than 90% of people.
You’d feel better.
Move better.
Probably look better too.

So why don’t more people eat this way?

It’s not a knowledge problem.
It’s a story problem.

“I don’t have time.”
“I’m addicted to sugar.”
“I always fall off the wagon.”
“I’ve never been disciplined.”
“I’m the kind of person who just enjoys food too much.”

These aren’t facts, they’re practiced beliefs.
And when beliefs get repeated often enough, they harden into your identity.
And identity drives behavior.

Eating healthy is simple.

Not easy, but simple.

The challenge isn’t knowing what to eat. We all know to eat meat, fruits, vegetables, etc.
The challenge is detaching from the version of yourself you keep unconsciously reinforcing.

Because your default narrative creates your default choices.

The Hidden Identities That Sabotage Health

Let’s break this down. Here are some common identities people live inside without realizing it:

1. The Busy One

“I just don’t have time to eat healthy.”

This isn’t about time. It’s about value alignment.
You make time for what you deeply believe is important. You wake up early for meetings and to get the kids on the buss. You must do the same here.
So if deep down you believe health is a “nice to have” instead of a “must,” you’ll always default to what’s convenient.

2. The All-or-Nothing One

“If I can’t do it perfectly, I might as well not do it at all.”

This belief leads to extremes:
On the wagon → off the wagon.
Restrict → binge.
Success → sabotage.

The truth? Progress is messy. You can win with 80%, but not if you keep quitting at 60%.

3. The Emotional Eater

“I eat when I’m stressed, tired, bored, or sad.”

Eating becomes a strategy to regulate your nervous system.
Food and alcohol are comfort, distraction, reward.
And until you find better strategies to soothe those feelings, no food plan will stick.

4. The “It Runs in My Family” One

“Everyone in my family is overweight. It’s just genetics.”

This belief absolves responsibility.
Yes, genes matter, but they’re not your destiny.
Your habits, environment, and daily choices play a bigger role than you think.

How to Start Rewriting Your Story

This is deeper than mindset hacks. This is identity-level work.
Here’s a 4-part process that helps you shift:

1. Awareness: Catch the Script in Real Time

You can’t change what you don’t notice.
Start tuning in to the exact language you use when you justify old habits.
Examples:

• “I deserve this.”

• “I’ll start Monday.”

• “One bite won’t hurt.”

• “I’m too stressed today.”

2. Ask Better Questions

Challenge the belief by bringing it to the surface:

• “Where did I learn this?”

• “Is this belief serving me or sabotaging me?”

• “What would I do right now if I believed the opposite?”

This creates a moment of choice instead of autopilot.

3. Alignment: Reframe the Identity

Shift from disempowering identity to empowered identity:

• From “I always quit” → “I come back faster now.”

• From “I’m not disciplined” → “I’m practicing consistency.”

• From “This is just who I am” → “I’m becoming someone new.”

This isn’t about lying to yourself.
It’s about choosing a story that actually moves you forward.

4. Reinforce It with Action

Identity changes through evidence.
Every time you act in alignment with your new story, no matter how small, you reinforce it.

One healthy meal.
One walk after dinner.
One time you paused before the pantry.

Each action is a vote for the person you’re becoming.

Practical Structure: The 80/20 Rule

Let’s make this doable.

Say you eat 4 meals or snacks a day, that’s 28 meals a week.
If 22 of those are nutrient-dense, whole-food meals…
You’re crushing it.

The remaining 6? That’s your margin for flexibility...meals with less structure, meals you truly enjoy, meals that connect you to life.

The key?

Know which foods you can enjoy and walk away from…
And which ones hijack your brain and lead to “no off switch” behavior.

Design your strategy around that truth.
That’s how you eat like a healthy person, not perfectly with no social life, but consistently.

Final Thought

I don’t like the word “diet.”
It sounds temporary. Restrictive. Unsustainable.

What you need is a way of eating that feels like home.
A structure that matches your life.
A story that supports who you want to be, not who you used to be.

And that starts with one small shift:
Catch the story.
Question it.
Rewrite it.
Prove it with action.

The food isn’t the hard part.
Letting go of who you think you are.... that’s the real work.

-Alex